TOYO Corporation has been a sales partner for the Sweden-based company Rototest for two years, carrying their unique hub-coupled dynamometer system in the Japan market and more recently in the China market. During this short time, TOYO has developed a comprehensive understanding of automotive test industry and customer requirements. As a direct result, TOYO has invested substantially in the sector, capped off with a multi-story facility located in Atsugi, Japan, and focused exclusively on automotive testing with a large area devoted to powertrain and steering testing using Rototest dynamometers.
If you are an automotive powertrain engineer, and you are not familiar with hub-based chassis dynamometers, here are a couple of informative videos to help get you started.
One of the true benefits of Rototest dynamometers is that they allow manufacturers to perform real world and critical powertrain testing and measurement in a completely controlled environment. That’s right. There is no need to go take a prototype car out onto a track to do such measurements. Everything can be done within a relatively small facility as the above videos demonstrate. Furthermore, the performance of a vehicle under varying environmental conditions can be tested and measured.
But that’s not all. The automobiles of today are designed with far more electronics and communication gears than their predecessors. This makes for EMC or electronic magnetic compatibility testing even more challenging and complex. Rototest dynamometers are compatible with anechoic chambers, allowing them to be installed inside such enclosures for the purpose of EMC design and testing.
In July 2018 TOYOTech acquired the exclusive distribution rights to market and sell the Rototest product in the United States region. Here’s the news release: https://www.businesswire.com/news/home/20180712005027/en/Rototest-Expands-Market-Reach-United-States-New
Christian Engstrom, CEO of Rototest, said at the time: “We are thrilled to collaborate with TOYO Corporation to expand into the United States marketplace. Rototest’s products have disrupted the automobile testing industry market in Europe, Japan, and China and we are looking to replicate the success in the United States. Our extended partnership agreement with TOYO Corporation enables us to introduce our products to new customers in this important automotive region of the world. Customers will benefit by having access to an advanced automobile test platform that is cost-effective, simple to deploy and versatile.”
The Automotive Testing Expo event in Novi, Michigan in late October 2018 gave TOYOTech an important opportunity to showcase the Rototest product and to espouse its benefits to customers in the automotive sector. Over the course of 3 days, we met and spoke with several hundred of our automotive peers. We believe many of them walked away with a better understanding of the Rototest system. We also came back with a richer understanding of the testing challenges and requirements of this industry.
Before I conclude, I want to talk a little bit about the electronic vehicle (or EV) segment of the automotive industry. It is an incredible hot sector. Depending on who you talk to, there are more than 30 startups working on electric and/or hybrid vehicles. Many of them chose to locate away from the traditional mecca of Detroit with many, for example, choosing to reside in California. This is, of course, no surprise given the laws in California to compel car manufacturers to reduce emissions and greenhouse gases. I mention this because a majority of the prospects we are engaging with are working on such vehicles. We believe Rototest will appeal particularly to these companies.
Lastly, be on the lookout for a Rototest webinar announcement and invitation from us shortly. The webinar will be delivered by the developer of the product itself. See you in the new year.
VP of Marketing & Product Management